BMW is a global fleet provider with operations in almost every country. BMW wants to expand its fleet market share in the U.S. by implementing an aggressive fleet strategy.
The Growing Penetration of Crossovers into the Commercial Fleet Market
Crossover utility vehicles (CUV), or simply known as crossovers, represent one of the fastest growing segments in the retail auto industry. Likewise, commercial fleet sales are also reflecting an increased acquisition of crossover vehicles. Today, as a percentage, fleet registrations of crossover models are beginning to mirror the market share found on the retail side of the business.