Automotive Fleet Editor Mike Antich and John Dmochowsky, president of JC Consulting, examine key takeaways from the first week of the Global Fleet Conference, including fleet market reports on Europe, the USA, the Caribbean, and the EV adoption trends in Europe.
Change is percolating in the management of multinational fleets, which is being driven by global market dynamics, evolving procurement trends, and technology platform upgrades that are facilitating cross-border management of individual country fleets.
Change is percolating in the management of multinational fleets, which is being driven by global market dynamics, evolving procurement trends, and technology platform upgrades that are facilitating cross-border management of individual country fleets. Developing the subject-matter expertise of managing a fleet from a global perspective is going to become a core competency for fleet managers at multinational corporations.
Non-European fleet managers of multinationals often attempt to extrapolate their local fleet norms to other global fleet markets, with the most common misunderstanding occurring with the European fleet markets, which, cumulatively, is the world’s largest fleet market. Here are some examples of differences that can lead to misunderstandings:
Fleet managers and tailors are both in the business of providing a service and making a profit. In global fleet management, we take a great product or service, and apply it at a global level by tailoring it to meet local conditions. There's no such thing as one-size-fits-all.
The next real challenge for many fleet managers, executives, or anyone with fleet responsibilities is going to be how to manage and take a fleet to a global platform. Executives at these companies are looking at their fleets from a global perspective.
Could the U.S. fleet market of the future evolve in the same direction as the European fleet market? The key factor driving the European fleet market from the 1960s to present has been a high taxation environment. There are many indicators that point to the U.S. entering a new era of very high taxation. Could the same future unfold for the U.S. fleet market as it did in Europe? In my mind, this is not a far-fetched scenario.
Bobit Business Media, in partnership with the publisher of Fleet Europe magazine, Nexus Communication, is launching the all-new Global Fleet Management Conference to be held Sept. 30-Oct. 1, 2013 in Phoenix. The idea of a global fleet conference has resonated with fleet managers of the world’s largest multinational organizations. We have assembled some of the brightest minds in fleet management in both North America and Europe to help develop the agenda for this all-new conference.
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