More than 90,000 people have participated in the American Lung Association’s Midwest EVOLVE project, including fleet customers, which is designed to promote the performance and clean-air advantages of electric vehicles.
Midwest EVOLVE, a seven-state program launched two years ago, and its partners have held or participated in more than 190 events across the Midwest with just over 4,500 test drives completed over the past two years, according to the company. The project is a collaborative effort between the American Lung Association and Clean Cities coalitions in seven Midwestern states.
Dozens of electric vehicle events are planned for this year, according to the organization.
Midwest EVOLVE’s data shows that more than 20% of consumers who attend an electric vehicle ride and drive hosted by one of the projects’ partners purchases a plug-in electric or hybrid-electric vehicle within six months, according to Lisa Thurstin, coordinator of the Twin Cities Clean Cities Coalition, which oversees Midwest EVOLVE.
As a part of the program, electric vehicles are showcased at community events, auto shows, workplace-charging seminars, and ride-and-drives in Illinois, Indiana, Michigan, Minnesota, North Dakota, Ohio, and Wisconsin. The events help to educate consumers about finding a vehicle that fits their needs and provide information about the ease of charging vehicles at home, at work, or at public charging stations.
Clean Cities coalitions working together on the program include: Chicago Area Clean Cities, Greater Lansing Area Clean Cities, North Dakota Clean Cities, Twin Cities Clean Cities, South Shore Clean Cities, and Wisconsin Clean Cities.