VALHALLA, NY - Steve Kirchner, chief operating officer (COO) of SOMS Technologies LLC, manufacturer of the microGreen Extended Performance Oil Filter, is one of the speakers who will present "Innovative Solutions on How to Save Money and Green Your Fleet" at the Green Fleet Conference 2009. The annual conference provides commercial fleet professionals with practical and affordable ways to "green" their fleet. This year's event will be held October 19-20 at the Hyatt Regency Chicago. Kirchner's presentation is part of an hour-long session that will begin at 2:05 pm on Tuesday, Oct. 20.

Kirchner is an expert in motor oil and oil filter preventative maintenance through his work with SOMS and as a former senior vice president of worldwide marketing for Valvoline Oil Company. The new microGreen motor oil filter is uniquely qualified to protect the environment and reduce the financial costs associated with periodic preventative motor oil and filter maintenance in fleet classes 1-6.

"Fleet managers are looking for ways to 'Green' their fleet by reducing their environmental impact," said Kirchner. "My presentation will demonstrate how our patented microGreen Extended Performance Oil Filter can help reduce their environmental impact and lower operating costs at the same time. I will review data from our extensive laboratory and on road customer testing, how fleets can reduce oil maintenance costs by 65 percent, decrease motor oil use by 70 percent and reduce the number of filter changes by 50 percent.  Although the microGreen filter has been commercially available for less than one year, we are extremely pleased that many of the top 20 commercial fleets in the U.S. as well as numerous local, city and regional fleets are using this new technology. They are extremely pleased with the performance of the filter and its ability to help their environmental and costs saving objectives."

For more information about the Green Fleet Conference, and the opportunity to receive special benefits including a certificate of completion, free access to whitepapers, advice on grant money and more, visit

For more information on SOMS Technologies' innovative microGreen Extended Performance Oil Filter, phone (877) 757-7667, or visit

About SOMS Technologies, LLC

SOMS (Spin-On Microfilter System) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s.The microGreenExtended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines two-filters-in-one to provide clean technology that dramatically improves filtration efficiency by allowing vehicles to operate up to eight times the standard change interval without a change of engine oil. The microGreen oil filter has been on the market for over a year and has been overwhelmingly accepted by leading national and local fleets as a way to reduce costs associated with oil changes and protect the environment. The microGreen filter is protected by two U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, N.Y. For more information, visit