ELKHART, IN – LEER is planning to use its Earth-Friendly Ethanol-Powered 2009 Ford F-150 (Super Crew 4WD Short Bed) as the platform for the launch of three new cap models and a new tonneau, custom-fit to the new Ford. In addition, LEER plans a North American launch of an ‘Earth-Friendly’ truck cap accessory package based on the Project Truck theme. 

LEER will use its advertising, publicity, and marketing resources to promote the “Earth-Friendly Ethanol-Powered 2009 Ford F150” including: 

  • Display ads and press releases with professional photography covering all major trade and enthusiast publications.
  • Inclusion in influential West Coast truck enthusiast car and truck shows.


  • Promotion through photos and copy in all appropriate LEER brochures, newsletters, posters, and merchandising tool.


  • Extensive Web-based exposure on multiple Web sites, press feeds, YouTube postings, etc.