TORRANCE, CA - Toyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show (NAIAS) in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle.
A live Webcast will be available Jan. 10 at 1:05 p.m. EST at ToyotaNewsroom.com.
A Prius Family Sneak Peak video featuring X Games champion skateboarder Bob Burnquist is available at YouTube.com/Toyota.
Additional product information on the 2011 Prius is available online.