Automotive Fleet

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Branding

ŠKODA Unveils New Brand Identity & Hastens EV Model Development

The company has adopted a new brand identity, including a new logo, corporate identity update and new design language. Rolling out gradually in 2023, the new corporate design incorporates two different green hues—emerald and electric green—representing ecology, sustainability and electromobility.

Dealing With the Dark Side of Social Media

Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)

GPS Insight Announces Branding Update

GPS Insight will launch a significant rebranding update that will include the redesign of the company's website, logo, graphics, and corporate messaging, the telematics provider has announced.

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