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Toyota Announces Prices on Five 2010 Models Including All-New 4Runner

October 01, 2009

Toyota Motor Sales (TMS), USA Inc., announced new manufacturer's suggested retail prices (MSRP) for the all-new 2010 4Runner sport utility vehicle (SUV), 2010 Land Cruiser full-size SUV and Venza sedan. MSRP adjustments were also announced for the 2010 Prius hybrid and Tacoma pickup truck.


Prices for the all-new fifth-generation 4Runner will range from $27,500 for the SR5 grade 4x2 with a four-cylinder engine to $39,800 for the Limited grade 4x4 V6. The pricing represents an excellent value as 4Runner starts with a price point more than $1,000 less than the current generation's lowest price model. The MSRP of the most popular selling 4Runner, the SR5 4x4 V6, will remain the same as the previous generation at $30,915 even though it receives more than $1,700 in added equipment. Value is further enhanced on all 4Runner grades with an array of performance, safety and convenience upgrades.

The 2010 4Runner will be offered in three grades: the top-of-the-line Limited, value based yet well-equipped SR5, and an all-new Trail grade aimed at outdoor adventurers who require maximum off-road capability.

The design strategy for the new 4Runner emphasizes a more rugged, powerful stance. Large diameter wheels and tires were added to not only improve off-road performance, but also enhance the 4Runner's truck-based characteristics. Unique aluminum alloy wheels are 17-inches in diameter on SR5 and Trail grades and 20-inches on the Limited, and include a full size spare. Three new colors include Shoreline Blue Pearl, Magnetic Gray Metallic and Classic Silver Metallic.

The 2010 4Runner is powered by a new 4.0-liter V6, which now generates 270 horsepower and 278 lb-ft of torque. Through the use of advanced engine management that includes dual independent Variable Valve Timing with intelligence (VVT-i), the new 4.0-liter engine offers the best of both worlds, adding more power while improving efficiency. For 2010, the new V6 engine produces 34 horsepower more than the prior V6 and 10 horsepower more than the optional V8 of the previous generation.

In addition to the upgraded V6 engine, a proven 2.7-liter four-cylinder engine with VVT-i is available on the 4x2 SR5 model. The gutsy DOHC, 16-valve 2.7 makes 157 horsepower and 178 lb-ft of torque. Mated to a four-speed automatic transmission, the 2.7 delivers 18 city/23 highway mpg.

Building on its rugged off-road heritage, the new 4Runner offers enhancements to proven off-road equipment found on Land Cruiser and FJ Cruiser. To enhance grip, the Active Traction Control (A-TRAC) system is now standard on all 4x4 models. Downhill Assist Control (DAC) is also standard on SR5 and Limited 4x4 models, and Hill-Start Assist Control (HAC) is standard on all V6 models.

An array of advanced features, formerly only available in the Land Cruiser, further boosts off-highway capabilities. Toyota's Crawl Control (CRAWL) feature is standard on the Trail grade. CRAWL is an adjustable electro-mechanical system that can be tuned to match the terrain by selecting any of five speed levels. The system maintains an appropriate speed that keeps the vehicle under control and minimizes the load on drivetrain and suspension components. The CRAWL feature helps make traversing difficult terrain easier and safer.

The Trail grade also features a Multi-Terrain Select system, which allows the 4x4 operator to dial in wheel-slip control to match the terrain. In loose terrain such as mud and sand, more-than-normal wheel slip is permitted, allowing wheel-spin to work in the vehicle's favor. On bumpy moguls, or solid rock, wheel slip is minimized and the system acts more like a limited slip. The Mogul setting is for extremely uneven terrain, such as V-ditches, slopes, and up- or down-hill ridges.

Also, offered as an option on the Trail grade is Toyota's Kinetic Dynamic Suspension System (KDSS). KDSS radically improves terrain-following ability by disconnecting stabilizer bars to allow for more axle travel and better suspension articulation in slow, difficult terrain.

Safety is enhanced with the addition of standard driver and front-passenger knee airbags, bringing the total number of standard airbag systems to eight. Additional airbags include front and side-mounted airbags for the driver and front passenger, and side curtain airbags for all three rows. The 4Runner Limited will come standard with Toyota's all-new telematics service, Safety Connect(TM). The Safety Connect system provides four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS) and Roadside Assistance. A one-year trial subscription is included on new vehicle purchases equipped with Safety Connect.

Comfort and convenience is enhanced with increased interior space, a 40/20/40 split reclining and fold flat second-row seat. A 50/50-split third-row, which folds flat in the floor, is also available on SR5 and Limited grades. Standard on the Limited grade is a dual-zone digital automatic climate control and an enhanced X-REAS suspension system.

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