Green Operations

Novo Nordisk Takes Environmental Responsibility to a Higher Level

March 2013, Green Fleet Magazine - Cover Story

by Cheryl Knight - Also by this author

Donna Bibbo, CAFM, manager of Fleet & Travel for Novo Nordisk (left), oversees a staff of four, which includes Jennifer Cole, senior fleet associate.
Donna Bibbo, CAFM, manager of Fleet & Travel for Novo Nordisk (left), oversees a staff of four, which includes Jennifer Cole, senior fleet associate.

Since establishing its “green” initiative in 2007, Novo Nordisk has made significant progress in achieving specific target goals, including downsizing to four-cylinder engines and adding hybrid-electric and diesel options.

The company decreased its fleet’s average CO2 per mile by 8.8 percent and increased fuel efficiency by 10 percent from 2006 to 2011, all without sacrificing the provision of family-sized (seven-passenger) vehicles to its drivers.

“Given that Novo Nordisk operates under a Triple Bottom Line philosophy, one of which is environmental responsibility, our commitment to sustainability will never go away,” said Donna Bibbo, CAFM, manager, Fleet & Travel, for Novo Nordisk.

Bibbo manages all facets of Novo Nordisk’s fleet and travel programs, from strategic planning and implementing new initiatives to overseeing the day-to-day transactional activities in each area. She also oversees a staff of four, including Senior Fleet Associate Jennifer Cole, an outsourced fleet administrator, and two executive travel agents located at the Novo Nordisk headquarters in Princeton, N.J.

The company’s five-year goal targeted a 0.5-1 mpg increase in average vehicle fuel economy each year, producing a 5-percent annual decrease in average per-vehicle CO2 emissions.
To achieve these goals, Bibbo continuously re-evaluates the fleet selector, provides eco-driving training and driver incentives for eco-smart driving or fuel-efficient vehicle choices, and partners with suppliers.

Forming Key Partnerships to Achieve Target Goals
Key internal fleet partnerships include departments that the company’s sales and medical drivers report to, as well as human resources, legal and risk management, finance, strategic sourcing, and executive management.

“We see all of them as invaluable partners in running a successful fleet operation for Novo Nordisk,” Bibbo stated.

Externally, the fleet team relies heavily on its partnerships with its fleet management company, Wheels, and accident management company, Fleet Response.

“With almost 4,000 vehicles in our fleet in the U.S. and Canada and [the equivalent of] only 1.5 full-time internal employees dedicated to fleet management, we have forged close working relationships with both companies and outsourced many of our day-to-day operations to them,” Bibbo said.

The team has also forged close relationships with its insurance company (XL), claims handlers (Gallagher-Bassett), brokers (Aon), and driver training company (ADTS), all of which are instrumental in the safety program Bibbo is currently setting up.

“I also find my relationship with other fleet managers, especially those in the pharmaceutical industry, to be invaluable,” she added. “We share information and discuss how to handle special problems all the time, as well as other benchmarking, and they have been instrumental in my development as a fleet manager.”

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