Fuel for Thought

Wanted: The Leading Role in Alt Fuels

August 1, 2014

by Joe Thompson - Also by this author

Alternative fuel manufacturers across the spectrum are currently auditioning for a role to take the big stage. Whether it’s electric, natural gas or propane autogas — all are vying for the lead.

 But to claim that role, you need to know your audience.

  • What tools does your company have in place to gain feedback from your current and future customers?
  • Where does the feedback go when your company receives it?
  • How does your company utilize the feedback to make a better product?

Here are a few solutions to those questions:

  • Allow your customers to visit your facilities and speak directly with your team. I don’t mean your sales staff, but the engineers, operations, executives and more.
  • Start a hotline to provide immediate service to those with operating and maintenance questions.
  • Regularly survey your customers. You will learn so much more by asking and listening. For example, when a recent customer voiced that the miles per gallon with propane autogas were less than expected, we realized we needed to demonstrate more efficient operation. We held driver-training sessions to show customers how to maximize fuel economy and earn greater miles per gallon.
  • Utilize the growing field of telematics to provide conclusive “real” data.

Deliver above and beyond expectations — and do it transparently.

Are you poised and ready for opening night? The stage is calling, and alternative fuels should snag the leading role.

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Joe Thompson

President, ROUSH CleanTech

Joe Thompson has served as president of ROUSH CleanTech since the company’s inception in 2010. Under Thompson’s leadership, the company has won numerous quality control and environmental awards.

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