40 Sustainability All-Stars

September 2011, Green Fleet Magazine - Cover Story

by Lauren Fletcher - Also by this author

Meisel has been involved in the fleet industry for the last 35 years with more than 15 years dedicated to alternative-fuel technologies. In that time, he progressed from a mechanic to his current position as director of transportation for PG&E. At PG&E, Meisel’s job is to manage the largest gas & electric utility fleet and one of the largest overall fleets in the nation. He manages more than 12,000 assets with 8,500 of them being power units. Of those 8,500 power units, more than 3,000 (approximately 30%) use some sort of an alternative fuel, ranging from electricity to natural gas to biodiesel. 

In his career, Meisel has been involved in a series of industry innovations in the alternative-fuel arena. Most of the innovations have been in the area of electric-based transportation, but he has also worked on many CNG/LNG and biodiesel projects. Outside of the technical area, he has worked on a variety of green fleet investment and financial cost models and emission reduction calculation models that are used in the industry today and have provided expert testimony at the state and federal government levels.


Miller has more than 20 years of experience in the automotive OEM management. Currently responsible for the development of Electric Vehicle Commercial Fleet sales and processes for Mitsubishi Motors. In his six-month tenure with Mitsubishi he has introduced the i car at more than 20 trade shows and events. He has developed and designed the processes for the new EV commercial fleet department at Mitsubishi that will be responsible for 50% of the sales volume of the electric Mitsubishi i. He was recruited from Nissan where his position was the Electric Vehicle Operations Manager (EVOM) for Southern California and Arizona. He developed training and certification for over 80 Nissan dealers in the proper procedures of vehicle delivery and customer handling. He was instrumental in ensuring the dealership infrastructure was installed and proper operating for the first deliveries. He worked hand and hand with the dealers in delivering the first 10 Leafs in Nissan Western Region. He has also had extensive experience in dealer development from his 2 years with smart USA starting the new franchise and dealer organization on Southern California. His knowledge of dealer development and operations came from his 19-year tenure with Chrysler Motors Corporation in the West Regional Office.

The County of Snohomish Wash., began diesel retrofitting with diesel oxidation catalysts (DOCs) in 2005 and completed 134 units by 2009. Since 2007, the remainder of the fleet has been gradually upgraded with lower emission vehicles through fleet. This process began in 2005 with researching biodiesel, followed in 2006 with a successful pilot project at one location, and expanded use fleet-wide in 2008. Currently the fleet uses a range of biodiesel vehicles from B-10 to B-40 seasonally. Since 2007, the fleet has replaced 120 medium- and heavy-duty diesel vehicles with clean emission units.

Ethanol E-10 has been used since 2008; and E85 use has been implemented in in 2011 for 193 flex fuel vehicles. Since 2005, the County has purchased 41 hybrid and electric vehicles. The fleet has been right-sized and downsized since 2007.

Green accomplishments include eliminating 858 metric tons of particulate matter annually at 6 tons per DOC. In 2009, the County reduced baseline emissions by 12 percent compared with 2008 and per-class vehicle emission reduced by 22 percent from the base year 2007, according to Puget Sound Clean Cities. In 2009, the County also received the first NAFA Green Fleet Award for a truck fleet operating in a non-mandated area. It achieved a 100 Best Government Green Fleet ranking in 2008, 2009, and 2010; and was one of Government Fleet magazine’s Environmental Leadership Award recipients in 2009 and 2010.

The County developed a “seed to tank” vision for biodiesel and completed an infrastructure and contracting for processing biodiesel blended into ULSD fuel for fleet use. It also developed a green fleet plan, adopting bio-fuels and electricity as a means of achieving a 95-percent green fleet by June 2015.

It contributed to the development of and piloted the Evergreen Fleets Program, which includes adoption of sustainable fleet practices. The Snohomish Fleet was the first fleet to be certified with a 3-star ranking originally. It  is currently ranked at 4 stars. The County also began working on plug-in hybrids in 2008 and joined the PHEV Consortium to capture data for the Idaho National Laboratory’s study of PHEV viability.

The County has completed 22 charging stations at three facilities and will have 34 by year end. It is the only fleet serving on the State Task Force for the promulgation of electric vehicles.


Mouw has been a driving force within the automotive and high tech industries for 15 years. A graduate of University of Michigan, Ann Arbor, he has been a key player in the development and marketing of clean-burning propane autogas vehicles at ROUSH CleanTech since its infancy.

Named vice president of sales and marketing at ROUSH CleanTech in 2010, Mouw has lead the charge in helping Fortune 500 fleets find ways to reduce their carbon footprint and operating costs through utilizing alternative fuel technologies, deploying nearly 1,500 vehicles to fleets nationwide in the last two years, with significant sales growth ahead. Mouw serves as president of the National Truck Equipment Association’s Green Truck Association, and travels nationally educating fleet managers on the benefits of domestically produced propane autogas and the fuel’s ability to clean the environment while shaving a company’s bottom line.


Chief Executive Officer Gary Rappeport joined Donlen in 1986 and held a variety of roles prior to taking the leadership position in 1996. Gary has a strong belief that employee satisfaction leads to customer satisfaction, which ultimately results in business growth, and has developed the Donlen Service Success Chain in which annual goals are set and achievements benchmarked.

Gary's focus on employee satisfaction, retention, and overall corporate culture led to his being named the 2009 Executive of the Year, Services, by the American Business Association (ABA) Stevie Awards. Gary was the focus of the December 2007 issue of Smart Business Chicago magazine.

Gary received a Bachelor's degree in Finance at the University of Florida and an MBA in Finance and Information Systems at the University of Wisconsin–Madison. Prior to joining Donlen, he held sales and management positions at NCR and HP.

Gary is a member of the Chicago Chapter of the World Presidents Organization, and serves as chairman of the American Automotive Leasing Association. Gary is on the Dean's Advisory Board of the University of Wisconsin Business School. He is an active member of The Sierra Club and is diligently involved with Children's Oncology Services, Inc.


Ruby brings 30 years of industry experience to direct the operation and maintenance of over 800 campus vehicles.  Under his guidance, UCSD has procured more than 50 hybrid-electric cars and has converted more than 40% of the campus fleet to Zero Emissions Vehicles. He led the conversion of the University’s diesel fleet to use ultra-low sulfur B-20 biodiesel. He developed and implemented the plans for UCSD’s Alternative Fuels Station.

During his tenure as fleet manager, UCSD obtained the UC/CSU Best Practices award for its Electric Vehicle program and has been recognized by California EPA as a “Model Pollution Prevention Vehicle Service and Repair Facility.” UCSD has received the San Diego Excellence in Energy Efficiency award for “Sustainable Transportation Program.”

Ruby serves on San Diego Regional Clean Cities Coalition’s board and served on San Diego Area Government’s (SANDAG) Alternative Fuels Infrastructure Study Team. His campus recognition includes UCSD’s “Earth Week Sustainability Award for Outstanding Staff Contribution” and the Chancellor’s Advisory Committee on Sustainability for contributions to UCSD’s sustainability goals. Fleet Services’ facilities have been awarded LEED EB Silver, and the University participates in the EPA’s National Partnership for Environmental Priorities program.

As the Mobility division manager for Clean Energy Coalition, Sandstrom leads Michigan Green Fleets and Detroit Area Clean Cities. Michigan Green Fleets brings advanced transportation technologies and alternative fuel solutions to fleets throughout Michigan.

Now in year two of the four-year, $40 million project, a diverse cross-section of Michigan fleets are deploying more than 500 cleaner vehicles and building more than 50 alternative-fueling stations to support them. Based on data drawn from an Argonne National Laboratory model, the project will displace at least 1.5 million gallons of petroleum per year and more than 13 million gallons during the anticipated average 10-year equipment lifecycle.

Prior to his work as division manager, Sandstrom worked in the Pacific Northwest and Northern California in Commercial Vehicle Operations for Ford Motor Company. Passionate for clean transportation, he chose to move to Southeast Michigan where he can work with automakers and technology providers to make a difference in the communities they directly affect. Together, his fleet sustainability efforts span seven years. Mr. Sandstrom holds a master’s degree in transportation management from the Mineta Transportation Institute at San Jose State University.


Schreiber has been involved in the fleet industry for more than 25 years, managing fleets that varied in size and location from a dozen trucks in one place to more than 3,500 vehicles stretched all over North America.

Throughout his carrier he has been motivated by few guidelines:

1. Get the best possible vehicle for the task at hand.

2. Driver’s and the public’s safety cannot be compromised.

3. There is always a fine line between price and effectiveness.

4. Explore new technology that can improve results and does not break the bank. 

Otis is a United Technology division. In the last four years, OTIS embarked on a right-sizing mission, in which half of the replacement orders each year are vehicles that are downsized. The company saved more than 500,000 gallons of fuel in the last three years. OTIS also deployed other technologies, such as speed governors, and Eco-Boost when available on vehicles. Fleet constantly evaluates new technology and tries to improve the fleet performance. This is a long journey with attainable goals, however this is a journey that does not end. According to Schreiber, “You can always improve further.”


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